Emily EDII399

Wednesday, October 18, 2006

Who created that font?

Most likely Matthew Carter did. Matthew Carter is a man with a passion for something rather unusual: designing typefaces. For instance, have you ever read Time, the Washington Post, Sports Illustrated, or National Geographic? Or perhaps you read one of various newspapers in the morning, such as the New York Times, the Washington Post, or the Boston Globe. If you have ever read any of these, then you have come into contact with Carter's work. Yes, he created the typeface that is used in each of these magazines or newspapers. If this is not enough, he also created the typeface that is used in the A.T. & T phone book and the typeface that was used by Microsoft for many years. Such domination in his field speaks well for his innate talent; however, it was not always like that.
Carter was born in London in 1937, where he became a prominent creator of typefaces. However, it was not until he moved to New York in 1960 where he was challenged. Surrounded by so many impressive and diverse typefaces already in use in advertisements and other written works, he "was made abruptly and forcefully to realize that [he] knew nothing." He was then faced with a career and life-changing decision: "to slink home or to resolve to stay." Not one to back down from a challenge, he resolved to stay and became very successful in this country, too. His determination proves his strength of character, and this is an admirable quality.
One of the things that struck me while reading this article was how much work goes into creating a typeface. The height and weight of each individual letter is crucial to its legibility and therefore its effectiveness. A slight mistake at the beginning is multiplied once other letters are created. So much planning and foresight must go into creating these typefaces. Had I not read this article, I would not have appreciated this fact. Now that I know, I will never look at written or typed texts the same.

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